Puree Juice’s Bethesda Manager, Dixie, modeling the latest in our efforts to continue bringing you THE BEST quality, cold pressed juice, despite new FDA regulation banning the importation of raw coconut water! There was only one step up from what we were currently carrying (Exotic Superfood brand), but we’re happy to be bringing you fresh tapped from the (ORGANIC!) fruit, coconut water from here forward. :) Check out FoodBabe’s breakdown of coconut water below or click here for her full blog post.
When I first started working for Puree Juice Bar, our operations manager and I had a long talk about what it meant to be working in the cold pressed juice industry. He said it was something of a “rodeo,” and everyday was a different set of unpredictable obstacles as a result. He said Puree learned that lesson first hand when Whole Foods asked us to stock their shelves with our juice after being in operation for under a year(!!). He said it was an honor, especially in DC and we sold out DAILY. Aside from landing such a huge account, the staff was proud to know a leader in the global health community was a fan of Puree Juice’s product.
Then one day we received word that wholesaling unpasteurized juice is a direct violation of FDA regulation, based on a 1999 case with preeminent cold pressed juice company, Odwalla. Our options were to start high pressure pasteurizing (HPP) as Odwalla did afterward, ignore the FDA regulation or pull out of Whole Foods all together.
As far as we were concerned, there was only one option.
Puree Juice was the first and is still the only ALL organic, no HPP, cold pressed juice company in the DMV area—a significant and powerful step in the East Coast health scene here in the United States. Amy Waldman, our truly fearless leader, named the company Puree Juice Bar, in an homage to her dedication to a PURE product. To this day, we are proud and honored to say she has never even considered lowering her standards or expectations, despite growing competition, increasing product costs and the general up’s and down’s of managing a small business. So last year when we started to hear industry talk about similar FDA regulation on raw imported coconut water coming out of Thailand (the major distributor of raw coconut water/meat, worldwide), we began to search for solutions should speculation eventually become law.
As of February 20, 2015 it is the law.
As it is often said, “We don’t make the rules but we don’t break them either.” Starting FRIDAY, March 27, we will be carrying FRESHLY TAPPED FLORIDA COCONUTS in order to continue offering a product we believe is integral to our cold pressed juice product line as well as a hugely important source of health benefits. The water will be straight from the coconut in the stores, and bottled for cleanses only. Coconuts will be available at Bethesda and MINT Adams Morgan, and will be tapped to order for you to enjoy and reap the benefits of right away.
The burgeoning raw food scene, and cold pressed juice in particular, is always changing. We are proud to be a small part of the push to have our voices heard and have the right to access the food we want to put in our bodies. Our dedication to rally for those rights will never waiver but our equally valued respect for public safety and the law will not either. We work tirelessly to find ways to bring you both and appreciate your continued love and support.
All Our Love, Puree Juice
It may be snowing this morning in the DMV, but we’re still kicking off the first day of SPRING with a brand new SPRING CLEANING CLEANSE! Featuring our new GINGER LEMONADE, three signature green juices (easy green, daily green, green goddess), plus our St. Paddy’s Day spirulina mint chip smoothie, for a refreshing and filling 6th drink of the day. Try one day for $55 dollars or extend to 3 for a discounted $149! Click here for the direct order link online or call customer service at 301.246.0509.
Happy Spring Cleansing!
Back in mid-January The Wall Street Journal posted this article, “The Week Your New Year’s Resolution to Exercise Dies” and shared tips on how to make a new routine stick, despite statistics showing the largest month-to-month decrease in gym ‘check-ins’ as early as the third week in January. As of March, check-ins see a dramatic decline and only a small spike before plateauing in terms of new members. In other words, healthy New Year’s Resolutions are hard to keep, across the board.
I started working out consistently last October after YEARS of failed efforts to stick to any sort of exercise schedule. Even now, as I eagerly and HAPPILY (for the most part, since of course there are still those Sunday mornings where I choose pillow time over push-ups) make it to the gym 5-6 days a week, I wonder WHAT WAS DIFFERENT THIS TIME AROUND??
Here’s my best assessment as to Why My Workout Routine Finally Stuck:
Early last year I met with a personal trainer for a few weeks, oh a whim. We trained on Tuesdays and Fridays for an hour each time. I always considered personal training to be too serious of an investment, and frankly, believed it would be wasted on someone like myself whose fitness routine has often been described as “taking the stairs when the elevator is broken.” I was blown away to find the OPPOSITE was true, that a personal trainer is EXACTLY what I needed to get me going.
For starters, my personal trainer tailored my sessions to the body parts I wanted to target MOST while making sure I was lifting at the precise weight/resistance that would maximize my workout. This means I saw IMMEDIATE results in a way that working out incorrectly, on my own for weeks at a time, never produced. Gratification and real results in a record amount of time gave me the confidence and drive I needed to get over the initial, “This Sucks,” mentality. I was actually EXCITED to work out together and to literally SEE how much progress I had made by our next session.
Some friends I know work with trainers on a regular basis but my city girl budget couldn’t afford to keep up so instead, I joined the same gym and continued working out on my own. In place of my regularly scheduled trainer sessions I found a new friend at the gym who I liked working out with but also just liked in general. We’ve made our hang out time and work out time one in the same which means we are able to keep each other accountable in a positive way (I can’t wait to catch up in the morning!) versus negative (Come on, don’t be lazy!). I found this to be the KEY to my long term success in recent months.
Still, winter set in and routine become ROUTINE and I needed something NEW. Enter ZENGO, the hotspot spin class started right here in DC. Spin and/or any kind of biking/cycling has never been my strong suit and I would have never considered even going to a class until I met instructor Taryn and the Zengo team at the Washingtonian Fitfest last year. Aside from being generally awesome people they made Zengo feel so inviting instead of exclusive. And just watching everyone take a “spin” to club music made me want to hop on a bike right then and there! So when my regular gym schedule started to slack, I found a time to get up to Bethesda to take Taryn’s Saturday morning class. It was AWESOME.
The big takeaway is that routine is crucial but so is VARIETY because as soon as you get bored with your workout or it starts to plateau, motivation follows suit. Find friends who motivate YOU in whatever form is most effective. And when you notice your interest starting to lag, find something that’s new and fun for the time being. Your regular workout will still be there, but keep busy and active in the meantime.
For St. Paddy’s Day we whipped up a SUPER GREEN special, the Mint Cacao Spirulina Smoothie, which is our take on mint chocolate chip ice cream. It was such a favorite we decided to continue offering it at our Bethesda Row location until this coming Sunday! Spirulina (also referred to as blue-green microalgae) is a rich source of protein and iron. Spirulina contains significant amounts of niacin, potassium, magnesium, B vitamins and iron. It also has essential amino acids, compounds that are the building blocks of proteins. You can read more about this super herb here on Wellness Mama.
Join us tomorrow and Sunday at our Bethesda Row location (the corner of Elm and Woodmont) as we take part in Sip & Shop weekend! We’ll be offering discounted kale and wheatgrass shots as well as special green juice and smoothies! Also, come celebrate on St. Patrick’s Day with our spirulina mint chip smoothie special! It’s our version of mint chocolate chip ice cream and packed with detoxifying amino acids, magnesium, protein and organic peppermint oil which aids in digestion. Erin Go Green and happy Friday!